April is a special month in Barcelona, and the 23rd is even more so. Why? Because it’s the Día de Sant Jordi (Saint George’s Day), one of the most iconic and romantic festivals in Catalonia.
This day—often referred to as the Catalan equivalent of Valentine’s Day—transforms the city into a vibrant celebration of books, roses, and positive vibes. Curious about how it all unfolds? Keep reading!
What is Sant Jordi and why is it celebrated so joyfully?
Sant Jordi (Saint George) is the patron saint of Catalonia. According to the popular legend, he slew a fearsome dragon that had been terrorising the town of Montblanc. The story goes that from the spot where the dragon fell, a large rose bush blossomed with red roses. Since then, the rose has become a symbol of love and heroism, which is why it’s traditional to give this flower as a gift on the 23rd of April.
Another theory explains the date’s connection to literature: In the 1930s, writer Vicente Clavel proposed choosing a commemorative day for books. He suggested the 23rd of April because, coincidentally, both Miguel de Cervantes and William Shakespeare—two of history’s greatest literary figures—died on that day in 1616.
As a result, central Barcelona fills with book and flower stalls lining the streets, kicking off a week of cultural activities, book fairs, signings, and literary gatherings. So, if you’re planning a visit during this time, get ready to immerse yourself in one of the country’s most cherished celebrations—and don’t forget to gift a rose or a book to a loved one, friend, family member, or even a colleague!
A variety of activities to celebrate Sant Jordi 2025 in Barcelona
The Día de Sant Jordi turns the entire city into a massive open-air bookshop and florist. Streets like Las Ramblas, Passeig de Gràcia, and other key areas are filled with stalls, but also with plenty of activities for book lovers. Here’s what you can expect:
Attend book signings with all kinds of authors
One of the most eagerly awaited moments is the Sant Jordi 2025 book signing in Barcelona. It’s a chance to meet your favourite writers, as publishers and bookshops usually organise signings at various points around the city, with booths featuring both renowned and up-and-coming authors. You’ll not only get your book personally signed but also have a chance to chat with your favourite writer. Popular locations include Passeig de Gràcia and Plaça de Catalunya. To keep track of signings, check the schedules of major bookshops like Casa del Libro or FNAC. In 2024, notable attendees included Eduardo Mendoza, Alicia Kellen, the acclaimed writing trio Carmen Mola, and the trailblazing Henar Álvarez.
Join a literary route
Why not sign up for one of the literary routes organised during Sant Jordi. These guided tours are perfect for exploring Barcelona from a literary perspective, visiting locations that inspired works like The Shadow of the Wind by Carlos Ruiz Zafón or discovering the favourite haunts of classic authors like Mercè Rodoreda.
Enjoy even more activities
Sant Jordi’s festive atmosphere extends beyond books and roses with live music, children’s activities, and creative workshops. Many squares and parks host concerts featuring traditional Catalan music, performances by ‘castellers’ (human towers—a centuries-old Catalan tradition where teams build impressive multi-tiered human structures), and craft workshops for kids.
What to buy and gift on Sant Jordi
The Sant Jordi tradition is clear: there are only two possible gifts—a book and a rose.
You’ll find roses of every colour, crafted from paper, or even made of chocolate. Picking the perfect rose is usually simple, but choosing a book among the thousands flooding Barcelona’s streets? That’s another story!
For romantics, novels by Federico Moccia or Jojo Moyes are always a hit. If you’d rather gift something local, look for works by Catalan authors like Jaume Cabré or Maria Barbal. And if you want to get the gift right and make the other person feel extra special on Sant Jordi 2025 in Barcelona, you’ll be able to find limited edition books specially designed for this day.
And there’s more! In addition to ‘llibres’ (books) and ‘roses’ (roses), you’ll come across charming literature-themed gifts—think handmade bookmarks, candles scented like old books, or notebooks.
Experience Sant Jordi 2025 in Barcelona – it won’t disappoint!
Sant Jordi is far more than a local celebration—it’s an event that showcases the best of Barcelona: its love for culture, its traditions, and the incredible energy that fills its streets with colour, roses, and books.
If you’re lucky enough to be in Barcelona on this date, don’t hesitate—join in the festivities! Wander through the book-lined streets, pick out that special book, select a rose for someone dear, and soak up the city’s joyful atmosphere.
Don’t miss Sant Jordi in Barcelona! We guarantee it’s an experience that’ll make you fall even more in love with the city. Want to make the most of your visit? Check out the accommodation options at Key Inn Barcelona. With so many well-located places to choose from, you’ll be right in the heart of the action for Sant Jordi 2025!